Channels that let consumers download games to their desktop or to handheld devices have created the need for new marketing strategies for promoting titles. This session would be packed with tips on different techniques to get your title on major news sites, into the blogosphere and on the sites of niche communities, the new drivers of online word-of-mouth. In the session you will see how developers are using social media – Facebook and Twitter – to build traffic, develop community and make item sales. The speaker will show you examples of PR techniques used by a wide swatch of game companies, as well as be available after the session to answer questions.