Launched in 2007, GameCulture is a destination for gamers, mass media outlets and entertainment consumers of all sorts to visit and experience a unique editorial voice which provides a sense of how video games, game technology, and game culture are changing the world around us. Too often the positive influence that gamers and gaming has had is marginalized in favor of negative stereotypes and sensationalism. This site stands as testament to the contrary. GameCulture was designed and is managed by veteran journalist Aaron Ruby, co-author of “Smartbomb,” a 2005 New York Times Editor’s Pick, about game culture. The site is owned and run by the Entertainment Consumers Association (ECA), the non-profit organization which represents gamers. For more information, please visit www.gameculture.com