Some of the biggest challenges in digital marketing today is not only a studio’s ability to generate sales, but also to sustain relationships with their consumers while also allowing players to develop new forms of engagement through social interactions.  This discussion will look at multiple digital strategies game studios can use to target the challenges and benefits of an open digital world.  From traditional online marketing practices to viral and social media approaches, we will look at making connections, growing conversations and allowing your customers to contribute to the growth of your digital brands.